Center for Accelerated Consumer Driven Transformation

Bringing together the best of McKinsey’s knowledge and experience in identifying consumer opportunities, we help companies across a range of industry sectors capture transformational growth opportunities in China’s consumer market.

Chinese Consumers

We help companies whose primary mission is to design products and services that appeal to Chinese consumers: consumer packaged goods manufacturers, retailers, consumer electronics companies, and auto manufacturers.

Our Expertise

  • » Product design & development
  • » Branding
  • » Granularity of growth strategy
  • » Mergers & acquisitions
  • » Channel marketing
  • » Operational transformation
  • » Organization design

Latest Thinking

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automotive · January 22, 2013

Bigger, better, broader: A perspective on China’s auto market in 2020

China will drive over one-third of global growth in the auto sector

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Banking, Consumer, Corporate Finance · January 17, 2013

What’s in store for China in 2013?

The year ahead could be a time of significant change for everything from banks, retailers, and infrastructure projects to pork prices, soccer, and “compuls...

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Our People

Yougang Chen

Partner · Shanghai

Jean-Frederic Kuentz

Partner · Taipei

Ming Zhang

Partner · Shanghai

Daniel Zipser

Partner · Shanghai

 

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