Center for Accelerated Consumer Driven Transformation

Bringing together the best of McKinsey’s knowledge and experience in identifying consumer opportunities, we help companies across a range of industry sectors capture transformational growth opportunities in China’s consumer market.

Chinese Consumers

We help companies whose primary mission is to design products and services that appeal to Chinese consumers: consumer packaged goods manufacturers, retailers, consumer electronics companies, and auto manufacturers.

Our Expertise

  • » Product design & development
  • » Branding
  • » Granularity of growth strategy
  • » Mergers & acquisitions
  • » Channel marketing
  • » Operational transformation
  • » Organization design

Latest Thinking

Hypermarkets-report
Consumers · May 16, 2012

Inside China’s hypermarkets: Past and prospects

Hypermarkets have been hugely popular in China, but competition is heating up.

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Couple Using Camera
Consumers · May 14, 2012

Catering to the Self-Expressive Chinese Consumer

Consumer behavior in China could be changing yet again.

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Our People

Yougang Chen

Partner · Shanghai

Jean-Frederic Kuentz

Partner · Taipei

Ming Zhang

Partner · Shanghai

Daniel Zipser

Partner · Shanghai

 

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