Consumer Goods

We work for all leading hypermarkets, consumer electronics chains, department chains, and DIY players in China. We serve a broad spectrum of consumer-product manufacturers on strategic, organizational, and operational topics.

Consumer Goods

We serve industry shapers and winners. We work for all leading hypermarkets, consumer electronics chains, department chains, and DIY players, serving 3 of the top 5 retailers in China. McKinsey has done more work in retailing than any other consulting firm and many of the retailers in China today have entered the market with our help.

Our Expertise

  • » Corporate Strategy
  • » Organization
  • » Marketing
  • » Customer Management
  • » Operations
  • » Fragmented Trade
  • » Sourcing & Supplier Management
  • » Lean Retailing

Latest Thinking

Hypermarkets-report
Consumers · May 16, 2012

Inside China’s hypermarkets: Past and prospects

Hypermarkets have been hugely popular in China, but competition is heating up.

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Couple Using Camera
Consumers · May 14, 2012

Catering to the Self-Expressive Chinese Consumer

Consumer behavior in China could be changing yet again.

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Our People

Max Magni

Partner · Shanghai

Yougang Chen

Partner · Shanghai

Ming Zhang

Partner · Shanghai

Daniel Zipser

Partner · Shanghai

Case Studies

Helping a food company grow in China

A food company asked us to help them develop a strategy for growth in the Chinese market, and also craft a vision and goal for the company in five years.

 

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