Consumer Goods

We work for all leading hypermarkets, consumer electronics chains, department chains, and DIY players in China. We serve a broad spectrum of consumer-product manufacturers on strategic, organizational, and operational topics.

Consumer Goods

We serve industry shapers and winners. We work for all leading hypermarkets, consumer electronics chains, department chains, and DIY players, serving 3 of the top 5 retailers in China. McKinsey has done more work in retailing than any other consulting firm and many of the retailers in China today have entered the market with our help.

Our Expertise

  • » Corporate Strategy
  • » Organization
  • » Marketing
  • » Customer Management
  • » Operations
  • » Fragmented Trade
  • » Sourcing & Supplier Management
  • » Lean Retailing

Latest Thinking

thumnail1
Banking, Consumer, Corporate Finance · January 17, 2013

What’s in store for China in 2013?

The year ahead could be a time of significant change for everything from banks, retailers, and infrastructure projects to pork prices, soccer, and “compuls...

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luxury
Consumers · December 12, 2012

Luxury Without Borders: China’s New Class of Shoppers Take on the World

Spending by Chinese consumers on luxury products now exceeds that of any other country

more »

Our People

Max Magni

Partner · Shanghai

Yougang Chen

Partner · Shanghai

Ming Zhang

Partner · Shanghai

Daniel Zipser

Partner · Shanghai

Case Studies

Helping a food company grow in China

A food company asked us to help them develop a strategy for growth in the Chinese market, and also craft a vision and goal for the company in five years.

 

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