Online shoppers could help China rebalance its economy

The year ahead could be a time of significant change for everything from banks, retailers, and infrastructure projects to pork prices, soccer, and “compuls...

Spending by Chinese consumers on luxury products now exceeds that of any other country

Hypermarkets have been hugely popular in China, but competition is heating up.

Consumer behavior in China could be changing yet again.

For Beijing, tackling China’s high inflation rate — 6.1% in September 2011, down slightly from the three-year peak of 6.5% in July 2011 — appears l...

Even in the face of rising inflation, Chinese consumers are more confident this year than in 2010 about their financial prospects.

Companies intent on wooing the Chinese consumer are ramping up their local research and development efforts. In the past five years, global fast-moving consu...

All the world’s apparel manufacturers and retailers have joined the race to clothe China. While sportswear manufacturers such as Nike and Adidas have b...

A new report explains why in just four years, China will overtake Japan as the largest luxury goods market in the world.

With six million new users jumping online every month, China’s internet population is mushrooming.

China celebrated the start of the Year of the Rabbit last week, and the country’s marketers are hoping that a surge in sales will kick off the new ye...

McKinsey research shows that the internet in China is poised for a new wave of rapid growth and change, posing fresh challenges for marketers.

McKinsey’s annual survey of 15,000 Chinese households highlights several trends marketers should watch out for.

In China, picking the battles you want to fight is almost as important as choosing the TV channels on which you want to advertise.

If China’s leaders committed themselves to a more aggressive program of comprehensive reform, they could raise private consumption above 50 percent of ...

China will soon be home to the world’s fourth-largest population of wealthy households. Companies that hope to reach them must understand how they differ f...