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China now has the largest and most active population of social media users in the world.
According to a new report by McKinsey, China now has the largest and most active population of social media users in the world. So what can companies do to leverage this channel to build their businesses – and protect their brands?
Nick Leung, Managing Partner of McKinsey’s Greater China Practice, discussed this report with Chris Ip and Ari Silverman. Chris is a Senior Partner in McKinsey’s Beijing office. Ari is a Partner in Shanghai.