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Many marketers wonder just how to attract and retain Chinese consumers when they are so fickle.more »
Chinese innovation is evolving in diverse ways and at an uneven pace across a range of different industries. Presented here are ground-level views from three...more »
A hardware manufacturer develops a tailored go-to-market model for each customer cluster and a customized approach for each dealer category to increase market share by 5 percent in 12 months.