Strategy

Drawing on proprietary strategic diagnostic tools, our experts work closely with top management to not only develop a winning strategy, but also to build the skills needed to implement our recommendations.

Strategy

We engage with the world’s most vibrant network of strategists to help clients define, build, and maintain winning business portfolios. By aligning actions with long-term objectives and balancing risk, we help create strategies that out-compete.

Our Expertise

  • » Business-Unit Strategy
  • » Corporate Strategy
  • » Growth
  • » Innovation
  • » McKinsey Asia Center
  • » Sociopolitical & Regulatory Strategy
  • » Strategic Management
  • » Strategy Under Uncertainty/Scenario Planning

Latest Thinking

2010 McKinsey Chinese Consumer Report
Consumers, Strategy · February 13, 2012

Wooing the Fickle Chinese Consumer

Many marketers wonder just how to attract and retain Chinese consumers when they are so fickle.

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Innovation, Strategy · February 6, 2012

Three snapshots of Chinese innovation

Chinese innovation is evolving in diverse ways and at an uneven pace across a range of different industries. Presented here are ground-level views from three...

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Our People

Martin Hirt

Director · Taipei

Yuval Atsmon

Partner · Shanghai

Erik Roth

Partner · Shanghai

Case Studies

Granular understanding of opportunities in China marketplace spurs growth

A hardware manufacturer develops a tailored go-to-market model for each customer cluster and a customized approach for each dealer category to increase market share by 5 percent in 12 months.

 

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